Rebranding & Visual System Development .

The Challenge

• Outdated visual identity that lacked consistency
• No unified branding across offline and online materials
• Need to modernize brand perception while maintaining trust built since 2010
• Diverse service offerings requiring clear communication
• Limited production resources for content creation

My Role & Contributions

Brand Repositioning & Identity

• Redesigned logo to reflect a more modern and cohesive visual direction
• Built consistent color palette and typography system
• Created unified branding across all customer touchpoints

Visual & Marketing Collateral

• Designed menu layouts and pricing presentation
• Created stickers, invoices, and printed materials
• Developed banner, spanduk, and roadside signage designs
• Ensured consistency between physical and digital branding

Content & Product Presentation

• Produced food videos and visual content
• Captured product visuals using Samsung smartphone and LED lighting setup
• Enhanced food presentation through framing and lighting optimization
• Managed social media visual direction

Operational Support

• Assisted with administrative coordination
• Supported customer communication and order handling when needed

Strategic Insight

For established culinary businesses, strong branding reinforces credibility and competitive positioning.

The rebranding strategy focused on:

• Modernizing the visual identity without losing legacy value
• Creating cohesive branding across both offline and digital channels
• Strengthening brand recall through consistent design elements
• Enhancing food presentation to increase perceived quality

A catering business does not sell food alone. It sells trust, reliability, and presentation.

Impact

• Successfully modernized a business operating since 2010
• Established cohesive branding across signage, print, and digital platforms
• Improved professional perception of the brand
• Strengthened consistency in customer-facing materials

Tools & Platforms

Design & Visual Production

• Canva

Video Production & Editing

• CapCut

AI Integration

• AI-assisted design and content support

Equipment

• Samsung smartphone
• LED lighting

Key Deliverables

• Led full brand rebranding initiative
• Redesigned logo and visual identity system
• Developed brand collateral including menu, stickers, invoice, and promotional materials
• Designed banner, roadside signage, and storefront visuals
• Produced product videos and food content
• Managed social media visual direction
• Supported administrative and operational tasks