Managing Social Media & Corporate Communications .

The Challenge

• Communicating job opportunities clearly and professionally
• Managing urgent hiring announcements with tight deadlines
• Balancing creative work with operational and administrative tasks
• Maintaining consistent branding across multiple platforms
• Handling both digital communication and in-person professional interactions

Urgent job vacancy posts often required design turnaround within one hour, demanding speed without compromising clarity and brand consistency.

My Role & Contributions

Social Media Strategy & Content Planning

• Created structured content calendars
• Planned educational, promotional, and urgent recruitment posts
• Ensured consistent visual identity across platforms

Graphic Design & Visual Content

• Designed recruitment posters, informational posts, and corporate updates
• Produced urgent hiring visuals under tight deadlines
• Maintained clarity and professionalism in communication design

Event Documentation & Coverage

• Captured photo and video content during company events
• Used iPhone 12 and Fujifilm camera for documentation
• Produced recap content for social media distribution

Community & Communication Management

• Responded to inquiries via Instagram, Facebook, and LinkedIn
• Managed direct messages and public comments
• Assisted walk-in visitors and crew members seeking employment information
• Supported attendance tracking and administrative coordination

Strategic Insight

In recruitment-based organizations, social media serves not only as a branding tool but as a functional communication channel.

The strategy focused on:

• Clear and urgent information delivery
• Professional visual consistency
• Fast turnaround production for time-sensitive hiring needs
• Balancing corporate tone with approachable communication

Impact

• Established a more structured and visually consistent social media presence aligned with the company’s branding
• Improved content quality and professional perception across Instagram, Facebook, and LinkedIn
• Increased brand visibility, contributing to follower growth and higher engagement rates
• Strengthened PT Perwita Nusaraya’s digital presence as a credible overseas employment agency

Tools & Platforms

Design & Content Production

• Canva
• CapCut
• AI-assisted content tools

Photography & Documentation

• iPhone 12
• Fujifilm Camera

Platforms Managed

• Instagram
• Facebook

LinkedIn

Key Responsibilities

• Developed and executed social media content strategy
• Designed visual content for Instagram, Facebook, and LinkedIn
• Managed content calendar and content planning
• Produced photo and video documentation for company events
• Handled social media analytics and performance tracking
• Managed community engagement including DMs and comments
• Supported event operations and on-site coordination
• Assisted with administrative and front-office responsibilities