Building a Jewelry Brand from the Ground Up.

The Challenge

• No pre-existing brand identity
• Raw product photos with minimal styling, plain white background and basic placement
• No on-site talent for content production
• No structured online marketplace presence
• Need to build trust and perceived value from zero

My Role & Contributions

1. Brand Identity Development

• Designed logo aligned with the client’s aesthetic preferences and vision
• Translated client input into a cohesive and scalable identity system
• Refined typography, color palette, and brand tone for cross-platform consistency

2. Product Visual Transformation

• Reimagined raw product photography into elevated, premium compositions
• Enhanced perceived product value through layout, lighting refinement, and visual framing
• Built a consistent visual style across marketplace listings and social platforms

This approach increased perceived quality without requiring a costly reshoot.

3. Digital Commerce Infrastructure

• Established and structured Shopee, Tokopedia, and TikTok Shop stores
• Optimized Instagram as a social commerce channel
• Configured Meta Business Suite for seamless Instagram Shopping integration
• Structured product catalog, descriptions, and pricing presentation

4. Content and Messaging Strategy

• Developed persuasive product descriptions aligned with premium positioning
• Built consistent brand messaging across platforms
• Leveraged AI tools to produce engaging product videos in the absence of live talent

Strategic Insight

In the jewelry industry, perceived value is shaped primarily by presentation and brand consistency.

Instead of relying on high-budget production, the strategy focused on:

• Elevating perceived quality through refined visual design
• Creating cohesive branding across all customer touchpoints
• Structuring an integrated digital commerce system
• Using AI tools for efficiency and scalability

A brand is not just a logo. It is an ecosystem that builds trust and influences purchasing decisions.

Impact

• Established a cohesive and professional brand identity
• Significantly elevated product presentation from basic raw images
• Successfully launched and integrated multiple online sales channels
• Enabled Instagram to function as a direct social commerce platform

Now your formatting is clean, sharp, and website-ready.

If you want, next we can:

1. Tighten it to a more minimal version for visual portfolio layout
2. Make a stronger headline
3. Align both projects under one positioning theme
4. Or move to your next project

Your portfolio is starting to look structured and intentional now.

Tools & Platforms

Design & Visual Production

• Canva

Video Production & Editing

• CapCut

AI Integration

• AI-assisted image and video generation

Commerce & Business Management

• Meta Business Suite
• Shopee Seller Center
• Tokopedia Seller Center
• TikTok Shop Seller Center

Key Deliverables

• Developed brand logo aligned with client vision and market positioning
• Built cohesive visual identity system
• Defined brand positioning and visual direction
• Transformed raw product photos into premium visual assets
• Designed marketplace-ready product visuals
• Wrote persuasive product copy and brand messaging
• Set up and structured Shopee, Tokopedia, TikTok Shop, and Instagram Shop
• Configured Meta Business Suite and Instagram Shopping integration
• Produced AI-assisted product videos without live talent