Brand Revival & Digital Growth .

The Challenge

• Rebuilding public interest after pandemic-related closure
• Increasing revenue across multiple business units
• Updating outdated marketing materials
• Creating cohesive branding across restaurants and event services
• Handling all digital and creative execution independently

My Role & Contributions

Social Media & Sales-Driven Content

• Developed content strategy aimed at increasing foot traffic and bookings
• Created promotional campaigns for restaurant and event offerings
• Managed daily posting, engagement, and audience communication

Menu & Sales Collateral Development

• Redesigned menu books for multiple in-house restaurants
• Created structured wedding package offering book
• Improved layout clarity and pricing presentation
• Designed promotional materials to enhance perceived value

Digital & In-House Advertising

• Designed visual advertisements for mini videotron and in-building monitors
• Created event and seasonal promotional visuals
• Ensured consistent branding across physical and digital spaces

Photography & Videography

• Conducted food and product photoshoots
• Captured event documentation
• Coordinated with kitchen team for food preparation during shoots
• Edited visuals for marketing distribution

Operational Support

• Assisted during events as usher when manpower was limited
• Collaborated cross-functionally with kitchen and operations team

Strategic Insight

Post-pandemic hospitality businesses require more than visibility. They require renewed trust and renewed excitement.

The strategy focused on:

• Strengthening visual appeal across menus and promotional materials
• Creating cohesive marketing communication
• Highlighting diverse offerings to maximize revenue channels
• Supporting offline and online promotional ecosystems simultaneously

When physical businesses reopen, strong visual communication becomes a key driver of customer return and booking decisions.

Impact

• Contributed to significant increase in sales after reopening
• Increased restaurant traffic and event bookings
• Strengthened brand visibility across multiple business units
• Helped restore business momentum post-pandemic

Tools & Platforms

Design

• Adobe Illustrator
• Adobe Photoshop
• Canva

Photo & Editing

• Adobe Lightroom
• Snapseed

Video Production

• CapCut

Equipment

• Samsung smartphone

Key Deliverables

• Managed full social media strategy and execution
• Redesigned restaurant menu books
• Developed wedding package offering book
• Created in-house digital advertising for mini videotron displays
• Produced photography and videography for products and events
• Conducted product photoshoots for packaged goods and culinary offerings
• Supported event operations as usher when needed