I Build Systems, Not Just Feeds.

I’m Aufa Audrey Martha, a Social Media & Creative Specialist with over five years of experience across corporate roles and independent freelance projects.

My work goes beyond designing posts or simply scheduling content. I focus on building structured content systems that align brand clarity, audience behavior, and measurable goals. Every visual, caption, and campaign is developed with intention, not randomness.

With a background spanning strategy, branding, design, and video production, I manage projects from concept development to final execution. Whether collaborating with corporate teams or supporting UMKM and personal brands, I prioritize consistency, usability, and long-term positioning.

Detail-oriented by nature and creatively driven by instinct, I believe a strong digital presence is not built on trends alone, but on structure, precision, and strategic direction.

I integrate AI-assisted workflows to enhance ideation and efficiency while keeping creative decisions human-led and purpose-driven.

Based in Indonesia, collaborating across industries and digital platforms.